A website is inevitable for a business of any type to be successful. Most web users want to know about a product or service before they buy it. They look for the details like features, prices, and reviews and compare them to make an informed decision. A well-designed website will help them with all such information. Nonetheless, a website should get identified by customers online, for which it needs a distinguishing domain name. 

Your website gets an address with a suitable domain, which is used to search the Internet to find your site. A website, even a visually appealing one, should go for domain name registration to attract target customers. A website with a good domain will ensure that your business is legitimate and credible. 

Finding a perfect website name is not easy, with over 1.8 billion websites on the Internet. Domain names help recognize these sites. To buy the right name that helps meet your business objectives, you need to find a reliable domain registrar who will help you acquire to register domain name. For that, you have to consider these useful tips. 

Get the right domain name

A website is identified by a domain name, which entails a word or phrase. You can have your website name or address represent your product, industry, brand, or business, provided that matches your organizational goals, as well as the image you want to create. 

Your business website will be distinguishable on the web with a unique name. Such domains are simple, short, and easily pronounced and are remembered to rank high on search engine pages. For instance, names like Amazon, Bunnings, Telstra, and Twitter are leading names that are short and easy to remember by anyone.

Avoid using hyphens, numbers, and special characters with your name, for they are not easy to memorize and cause confusion when typing the URL on the browser. Try to have a word generated from a combination of keywords related to your industry or business activity. For example, ‘realestate.com.au’, includes keywords relevant to the real-estate business the particular company does. 

Similarly, domain extensions are also important to reach your target customers. You can decide whether to choose generic top-level domains like .com, .store, .in, .co, .tech, and .net or country-code ones like .au, .au.co, .au.com, .sydney, and ,melbourne. 

Find a reliable and affordable domain name registrar 

You need the help of a reliable domain name service provider to register a website name. An authorised registrar can offer you a seamless process with regard to registration, renewal, and transfer. However, check the legitimacy of the domain registration company before you sign up for the service. 

Where can you register a domain name?

Authorized registrars are qualified to offer and register domain names. They should be legitimate and trustworthy and help you get the desired name registered. With several companies offering the service, it is advisable to find a dependable registrar who can offer you appreciable domain management at a reasonable price.  

A registrar is responsible to register a domain and record the details in the main registry. Your website name can be accessible on the Internet when the registrar updates your domain name registration details. Some points to keep in mind while choosing the registrar are:

  • Certification

You should look for an ICANN-accredited registrar for buying and registering your website name. For that, you can find a list of accredited domain registrars on the ICANN website. Only domains sourced from ICANN-accredited registrars can be bought or sold online. 

  • Registration and hidden charges

Another aspect to consider is the domain registration charges, which may not be the same for every registrar. Check whether there is any additional fee for entering your domain name and other details in the registry. Generally, uploading fees are included in the domain name registration charges. You need to also check for any fees for domain transfer and customer support. 

  • Terms and duration

Go through the terms and conditions and the ownership clause before registration. 

The tips provided are useful to acquire and register a domain name effectively and grow your enterprise.

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