If you’re a digital marketing agency or consultant, it’s likely that your clients are looking to you for suggestions on the top digital marketing trends in 2022. Well, look no further! I’m going to give you a rundown of the top 10 digital marketing trends you can start using for your business tomorrow. And let me tell you, it doesn’t get any easier than this.
Have you heard that by 2022, Over half of all web traffic will be video? Video marketing has its own set of challenges & benefits. If you want to create an oasis in a desert, water is your answer. Similarly, if you want to generate leads & sales from your website, then the answer is content marketing. The two are complementary, and any marketer must integrate both to see their way clear through 2022.
Influencer marketing is growing at rapid pace:
Influencer marketing has proven to be an effective way for businesses and brands to reach their target audiences. It’s no wonder why over one thousand businesses are turning to influencers in 2022! We’ve put together a list of the top five digital marketing trends in 2022 that every business should know. Influencer marketing is a quickly-growing marketing strategy that’s been adopted by thousands of businesses. With the rise of social media and the constant stream of content, many brands are searching for new ways to reach potential customers, engage with their audience and generate leads.
As marketers, we want to make sure we’re using the latest trends to engage with our audience. By 2022, conversational marketing will be a critical part of SEO and digital marketing strategies. By asking questions and understanding your audience, you can create FAQs to help you target long tail keywords, answer questions that are top of mind for your customers, and even secure prime SERP real estate.
With more than three years to go until 2022, the digital marketing industry is changing quickly. Top digital marketing trends of 2022 will require brands to build their own brand communities and to be more conversational in their communication. Brands need to understand their audience and answer questions on mobile devices (mobile is now 60% of search volume) to gain trust among consumers. FAQs let you provide relevant information in a conversational way across your website and other platforms.
Today, it’s not unusual to see a toddler pointing at a book and saying “read it.” Kids intuitively understand that when they speak to their devices, they get results. As voice-activated digital assistants like Siri, Cortana and Alexa gain traction as personal assistants, consumers’ expectations are shifting. They’re using their voice to search for information, shop and transact. As a result, marketers need to shift their content strategy from the beginning of the funnel to focus on the end: conversions.
We only reached the beginning of voice search and there is a long way to go. In 2022, the adoption of voice search will reach more than 50% of internet users on a global scale, with an even higher adoption rate among millennials. The success of voice search has also led to the development of new content formats.
B2B Digital Marketing Trends:
The B2B marketing space is changing rapidly. We have seen a shift from the traditional methods to new digital marketing trends introduced by digital marketing agency in Singapore in the past few years. It is time to change our perspective towards B2B marketing and content creation since we are living in the age of technology. In this digital world, speed is everything. The businesses that will be successful in the future will be those that can deliver information to their customers at the time and place where they need it most.
In the end, keep your eye on AI. As virtual assistants become more common and content-generating sites improve, we should all begin to see how AI will change how we market online and connect with our target audience. Looking further down the road beyond 2022, I would not be surprised if every marketer in the field has had some kind of experience with artificial intelligence by 2027.