The e-commerce market has seen an increase over the past few years. People are buying more goods online now than before. This trend will not change anytime soon. The worldwide e-commerce sales will be about 2.3 trillion U.S dollars by 2020! If you are thinking about opening an e-commerce shop that sells lip balms or other skincare products, the consumer market tells more. Here are some insights.
If you look at the global market, then lip balms will be one of the top products sold online. This is because there are many people around the world who want to have smooth lips all year round. They buy lip products every month and they do not stop buying them over a certain period of time. The reason why these people can afford to spend so much on getting a new product every month is simple: they buy from branded stores with good reputation in place! Online retail is increasing according to changing lip balm packaging dynamics of this industry.
The sale of skincare products online is high because many people want to have nice, plump lips all year. And they can afford to spend a lot of money on these items every month. People with a good reputation sell their products online. They are trusted.
1. A good packaging design should be eye-catching
The packaging design is full of magic and art. The customer eyes attract those designs which are full of beauty. And the customer thinks that it will improve his mood when he sees the beautiful design. Also, it should be light weight to make sure that you can carry every item easily.
A package that looks nice is not enough. It also needs to protect the product from the outside world. For some products, it’s hard to create a good package. But for brands who have been around for a long time, they know how important it is and have had more experience in creating better packages!
The making of any package for balms give opportunity to avoid mistakes and make a better product. So here are some tips for making a package design for a balm-
1) Each brand has its own style. You can increase your sales by selling products that are in demand by the market.
2) Make sure that the logo on your product is visible from outside and inside. This will help people find your store and it will also make people who don’t know about you yet more aware of what you do.
3) The material used in packaging should be safe and natural. Otherwise, it could harm your skin and your brand name.
4) The cap and pot of balms should have enough space to allow easy use.
5) The balm should be lightweight so that it is easy to carry. You want it to be easy for people who are always on the go.
6) If you use colors in packaging, make sure that they are according to what people want. When people hear your product’s name, the first thing they think of is your logo. So try to keep the logo unique and catchy so it is easy for them to remember it.
7) Colors also play an important role in branding because most of the buyers buy products based off their color combinations. So make sure that colors used on packaging are according to demand in the market place.
8) Make sure that the material you use is safe and can be determined with help of research done before this.
2. A good brand name increases sales speed
A lot of people like to buy products that you can find quickly. If you sell your product under a short name and write the name down, then people will know what it is and want to buy it. The information according the product and the brand name should be written down on the package itself. A good brand increases your target range
Lots of people like to buy things that are for both males and females, because it saves money. If you have something that people want then they will buy it! If you have something that most people want, then most people will buy it. Sometimes brands can increase their target range by using different colors or patterns. For example, there is a toothpaste brand that adds flowers into the design. This makes the toothpaste appealing to women too because it feels like they are brushing their teeth with flowers instead of eating them.
3. A good retail packaging design always has the right dimensions
Brands try to cover every corner possible because it makes them look like they are the only ones who can offer that product to their customers. This means that if you want to be unique, then your product needs something different than other products. Sometimes it is the design of the package or box. For example, a large transparent window so people can see what is inside the package. Product sizes are sometimes shown by adding a ruler with the product.
Good brands have done well by showing us all of their chairs fit in their stores. That makes us feel like we are at home when we use the chairs, and we buy them more often because they make us happy.
4. The right packaging for your balms will depend on your budget
The skin balms and many other related is associated with the budget and that allows the company to say that the custom retail boxes is made for them and they will be more interested. When you want to change the packaging of your products, make sure that every detail is just right. It is important to think about all of your products as one big picture.
But if some details are wrong or missing, this could hurt how people feel about your product or even worse destroy it completely because they do not like it. The product you make should look similar to the other products that people buy. For example, if they see it and it looks different, they might not want to use it. Design your retail packaging for balms to take advantage of the space. Avoid making mistakes when designing the packaging.