Brick and Mortar vs eCommerce: 4 Trends in 2022 That Might Surprise You

Brick and Mortar vs eCommerce: 4 Trends in 2022 That Might Surprise You

The brick and mortar shopping experience has been in decline for years, as eCommerce has continued to grow in popularity.

However, there are still many brick and mortar stores that remain popular and profitable. In fact, brick and mortar stores are projected to make a comeback in the next few years, as several trends indicate that shoppers are becoming more interested in the brick and mortar shopping experience again.

Here are four brick and mortar vs ecommerce trends 2022 that might surprise you.

1. The Rise of Experiential Retail

Though online shopping is convenient, there are some things that you can only experience in person. This has given rise to a new type of brick-and-mortar store focused on providing an experience rather than just selling products.

Experiential retail stores often have interactive elements that engage customers and create a memorable experience.

For example, some stores have incorporated augmented reality into their displays. Others offer classes or workshops to teach customers how to use the products they sell, just to mention a few benefits of brick and mortar stores.

2. The Growth of Direct-to-Consumer Brands

Though direct-to-consumer (DTC) brands have been around for a while, they’ve recently seen a surge in popularity. DTC brands sell their products directly to consumers. So they don’t have to go through brick-and-mortar retailers.

One of the reasons DTC brands are gaining popularity is that they often have a more personal relationship with their customers.

In addition, these brands focus on providing a great customer experience. This benefit has led brands to open brick-and-mortar stores, thus a decline of ecommerce stores. In fact, nearly half of all DTC brands now have physical stores.

Check online resources to find out more about why DTC brands are opening brick-and-mortar stores.

3. The Resurgence of Local Stores

As big-box stores close and experiential retail becomes more popular, local stores are beginning to make a comeback. In addition, consumers are increasingly interested in supporting businesses in their community. As a result, there has been a rise in brick-and-mortar businesses.

Local stores often have a closer relationship with their customers. And that’s because they can provide a more personalized shopping experience. They are also more likely to carry products that are made locally or support local causes.

4. The Decline of Big-Box Stores

Big-box stores, such as Walmart and Target, have been in decline for several years. This is due to the rise of eCommerce and the growth of niche stores.

In addition, big-box stores often have a poor customer experience. They are often overcrowded and their products are not always well-organized. As a result, shoppers are increasingly turning to brick-and-mortar stores that offer a better experience.

As these brick and mortar vs ecommerce trends show, brick-and-mortar stores are far from dead. You should expect the rise of brick and mortar stores in the next few years.

Local businesses, in particular, are well-positioned to take advantage of this trend. So, if you’re thinking about opening a brick-and-mortar store, now is the time to do it.

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Ayesha Butt
the authorAyesha Butt

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