If you’re looking to increase your brand’s visibility, then influencer marketing is a strong way to go. Influencers are people who have a sizable following on social media and can help promote your brand to their audience. But how do you find the right influencer for your business?
Choose Your Platform
Before anything else, you need to decide which platform you want to focus on. There are several different social media platforms out there, and each one has its own influencers. For example, if you’re looking to reach a teenage audience, then TikTok is a good platform to focus on. But if you’re looking to reach a more mature audience, then Instagram is a better platform. Other options include YouTube, Facebook, Snapchat, and Reddit.
Once you know your platform, you can start looking for influencers that meet this need. If you start with the influencer, you may choose somebody that doesn’t have a presence on the desired platform.
Select an Influencer Type
Now that you know which platform you want to focus on, it’s time to start doing your research. This is where you’ll start to narrow down your options and find the influencers that are the best fit for your brand.
There are a few things you’ll want to consider when you’re doing your research; the first is the size of their following. An influencer with a smaller following may be more engaged with their audience and, as a result, more effective. But, an influencer with a larger following will have more reach.
It’s important to consider engagement when you’re looking at the size of an influencer’s following. An influencer with 100,000 followers is not necessarily more valuable than one with 50,000 followers if the engagement rates are significantly different. The influencer with 50,000 followers may have a higher percentage of engaged followers, which means they’re more likely to have an impact on the people who see their content.
Consider Their Audience
When you have a shortlist of influencers, take a look at their audience. Do their followers match up with your target audience? If you’re trying to reach millennials, an influencer with an older audience may not be the best fit. It’s also important to consider where an influencer’s followers are located. If you’re trying to reach a local audience, an influencer with followers all over the world won’t be as effective.
Review Their Content
Next, take a look at the content the influencer produces. Is it high quality? Does it align with your brand’s values? Do their followers seem to engage with their content? If an influencer’s content isn’t up to your standards, they’re not going to be a good fit for your brand. Remember, choosing an influencer means that you are aligning yourself with them and their content.
Does the influencer create content that could potentially offend your audience? If so, they’re probably not the right choice for you.
Meet Several Influencers
Another tip that people often forget is that you should meet several influencers before making your final decision. This is especially important if you’re working with a new influencer or one with a small following. Get to know them and their work before committing to anything; this way, you can be sure that you’re making the right decision for your brand.
As a bonus tip, partner with a local SEO agency in Virginia and allow the professionals to manage your strategy. With experts in SEO by your side, you’ll make the most of your relationship with the influencer while also building your brand’s online presence.
