If you are serious about selling luxury homes, you need to become an Accredited Luxury Home Specialist (ALHS). To become an ALHS, you must complete training in the field and close two transactions within 24 months of completion. In addition, you must be verified by the AVS and your supervising broker in order to gain the coveted title of Luxury Home Specialist. The next step in becoming an ALHS is to network and brand yourself as a luxury real estate agent.
Become an Accredited Luxury Home Specialist (ALHS)
Becoming an Accredited Luxury Home Specialist (ALHS) is a real estate designation that distinguishes a member of the elite group of real estate professionals who specialize in luxury homes. To become an ALHS, an individual must first meet certain requirements, including being a member of the Luxury Home Council. The ALHS course is fast-paced, visual, and interactive. Upon completion, students will be well-positioned to increase their businesses’ profitability and service levels and confidently expand their knowledge of the luxury market.
The Certified Luxury Home Marketing Specialist course offers information-packed training designed to help real estate professionals who are targeting the luxury market take their business to the next level. Throughout the course, attendees will discover cutting-edge marketing ideas and strategies for selling luxury homes. Students will also get a free one-year membership to the Institute for Luxury Home Marketing, which gives them access to marketing resources for luxury homes.
Network
The Institute for Luxury Home Marketing (ILHMP) is a premier training provider and offers online and live seminars to learn the latest marketing techniques for selling luxury homes. Certified members also enjoy access to exclusive resources and tools, as well as a private members-only social network. This designation allows a luxury agent to differentiate themselves from other real estate professionals by carrying the Certified Luxury Home Marketing Specialist (CLHMS) seal. Selling luxury homes without the designation is like driving a car without a license.
The Luxury Home Council offers a certification program that provides agents with advanced training in the selling of luxury homes. The online course is non-credit but necessary to earn the designation. The program is updated every five years and is part of a network of luxury home specialists. However, there are strict guidelines for earning the designation. To become an ALHS agent, an agent must pass the exam and pass the online course. To earn the designation, the luxury home specialist must take a three-part exam and have at least five years of real estate experience.
Brand yourself as a luxury real estate agent
As a luxury real estate specialist, you must have a unique promise to deliver to your clients. It is essential to be able to point out the various distribution channels that your listing may be syndicated across. In fact, your brokerage is likely to have relationships with several publications. By branding yourself as a luxury real estate specialist, you can leverage these connections to boost your business. Here are some ways to do this.
Think about your target audience. Luxury real estate prospects do not seek out a generalist who handles all types of real estate. Though a general approach is great to increase your exposure, luxury clients look for a specialist. When marketing your real estate services, you must portray yourself as a Beverly Hills real estate expert. To further clarify your message, you should create an avatar of your ideal client. It will help you determine the most appropriate approach to marketing.
Take a look at the part
When choosing a real estate agent, look the part! Use colors that are synonymous with luxury, like gold, black, and blue, or clean white and modern. Make sure their brochures reflect the same high-end vibe. Broker provided websites aren’t very attractive and don’t convey the luxury look and feel that buyers are looking for. Look for an agent who uses colors that reflect the status of the property. You can also use a logo and a high-end color scheme to represent the luxury vibe.
